LIFESTYLE BRANDS

Lifestyle Brand PR Case Studies

These case studies show how Uniquecorn Strategies helped lifestyle and everyday-use brands earn credibility, drive visibility, and sustain media momentum through strategic PR.

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ANKO

Making a Home: How Anko Philippines Built 300M+ Media Reach Through Strategic PR

We executed a strategic PR campaign that generated 70+ media features and reached an estimated 100 million audience across platforms. Ongoing PR efforts, including key store launches, have driven a cumulative reach of over 300 million, strengthening Anko's local presence.

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Campaign highlights

media features generated at launch: 70+
estimated reach during the debut phase: 100million
cumulative reach since November 2024: 300million+

Coverage across print, online, and broadcast platforms
30+ Engagement from media and industry stakeholders

Lifestyle BrandCheers Philippines

Cleaning FMCG x P-Pop: How Cheers Philippines Linked to the New Gen with ALAMAT and Uniquecorn

We executed a PR campaign with press releases and curated media kits, securing 21 features across top online and print publications, including GMA News Online and WhenInManila. The campaign strengthened Cheers' brand visibility and cultural relevance, driving deeper connection with Filipino households and fans.

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Campaign highlights

media features across online and print: 21

Coverage in key outlets like GMA News Online, WhenInManila, and Daily Tribune
Strong pickup across lifestyle, entertainment, and news platforms
Increased visibility among younger, culturally engaged audiences

SKIPPY

Tasty Activation: How Uniquecorn Turned a Skippy Mall Event into 32 Media Features

We executed press release distribution and media management, securing 32 coverages across top online and print outlets. The campaign amplified brand visibility, driving consumer interest and reinforcing Skippy's position in the Philippine FMCG market.

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Campaign highlights

media features across online and print: 32
Increased visibility during and after the -day event: 4

Coverage from top-tier publications in lifestyle and news
Strong media turnout during the activation

Haier Philippines

Scaling Visibility: How Uniquecorn Strategies Amplified Haier Philippines' Expansion and Product Launch

Through targeted press releases and media engagement, the campaign secured 30+ features across top-tier publications, including Philippine Daily Inquirer, Manila Bulletin, and BusinessMirror. These efforts strengthened Haier's visibility and positioned the brand as an innovative and accessible choice for Filipino households.

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Campaign highlights

Over media features across online and print: 30

Coverage in top-tier outlets, including Philippine Daily Inquirer, The Philippine Star, Manila Bulletin, The Manila Times, BusinessMirror, and Manila Standard
Strong visibility across business, lifestyle, and news sections

Happy Hotels

A New Way to Stay: Uniquecorn Strategies and the Launch of Happy Hotels Philippines

The campaign secured 43 media features and boosted brand awareness, positioning Happy Hotels as an innovative platform supporting local tourism and Filipino travelers.

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Campaign highlights

media features across online and print: 43
Participation from tier-1 media representatives: 18

Coverage across lifestyle, travel, and news platforms
Increased brand awareness and app downloads post-launch

New Creation Manufacturing

Celebrating Years of Growth in Home and Lifestyle

We managed media invitations, press release distribution, and onsite interviews, securing strong coverage and broadcast features. The campaign enhanced brand visibility and reinforced both companies' positions as trusted names in the home and lifestyle industry.

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Campaign highlights

Increased visibility surrounding the anniversary celebration
Strong media attendance from lifestyle and business publications
Broadcast interview opportunities following the event
Expanded visibility across traditional and digital media platforms

Femme Philippines

How Uniquecorn Strategies Helped Femme Philippines Launch Its 'Femme Era' with 37 Media Features

A dual-phase PR campaign secured 37 features across top platforms, including Inquirer.net, ABS-CBN, and Cosmo.ph, boosting awareness and strengthening audience connection.

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Campaign highlights

media features across online and print: 37

Coverage from major platforms, including Inquirer.net, The Philippine Star, ABS-CBN, PEP.ph, and Cosmo.ph
Strong visibility across lifestyle, entertainment, and news segments

St. Patrick Baby

A Brand for Firsts: Uniquecorn Strategies and the Launch of St. Patrick Baby's Flagship Store

Through PR seeding, press kits, and influencer engagement, the campaign secured 12 media features and reinforced the brand's reputation for quality, comfort, and trust among Filipino families.

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Campaign highlights

media features across online platforms: 12

Additional reach through mom bloggers and parenting influencers
Strong engagement within parenting and lifestyle communities
Increased visibility around the flagship store opening

Arte Studio

Where Art Meets Identity: Uniquecorn Strategies and the Story of Arte Tattoo Studio

Media seeding, curated visits, and a TeleRadyo feature with founder Charles Arteta boosted visibility and reinforced its position as a leading creative space for self-expression.

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Campaign highlights

Coverage across lifestyle and culture platforms
A featured interview on TeleRadyo
Strong engagement from media who experienced the studio firsthand
Increased visibility within creative and lifestyle communities

Sanicare

A Season of Care: How Uniquecorn Strategies Helped Sanicare Philippines Connect During the Holidays

The PR campaign secured 19 media features across online and print, strengthening Sanicare's visibility and reinforcing its position as a trusted hygiene brand for Filipino families.

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Campaign highlights

media features across online and print: 19

Coverage from lifestyle, entertainment, and news platforms
Strong visibility during the holiday season
Consistent messaging across all placements

Viu Philippines

Campus to Content: Uniquecorn Strategies and Viu Philippines' Push to Connect with the Youth Market

The campaign generated 16 media features, strengthening Viu's visibility and positioning as a top streaming platform for Asian content among Filipino youth.

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Campaign highlights

media features across online and print: 16

Coverage across lifestyle, entertainment, and youth-focused platforms
Increased visibility for Viu’s campus activations
Stronger positioning among student audiences