What does a technology PR agency do?
A technology PR agency helps technology companies build visibility, credibility, and authority through strategic media relations, storytelling, thought leadership, executive positioning, digital PR, and other communications initiatives.
Why does a technology company need specialized PR?
Technology products and innovations can be complex, highly technical, and difficult to differentiate in crowded markets. Specialized technology PR helps translate those innovations into relevant stories that journalists, customers, investors, and other stakeholders can understand.
What technology companies does Uniquecorn work with?
Uniquecorn works with startups, scaleups, technology brands, and companies operating across areas such as fintech, SaaS, healthtech, edtech, cybersecurity, e-commerce, blockchain, and other emerging technologies. The agency's portfolio includes technology companies such as Hive Health, Instructure, NextPay, CloudSwyft, ChatGenie, Secuna, Pouch PH, and Tevent.
Can Uniquecorn support technology companies launching in new markets?
Yes. Uniquecorn has supported international PR initiatives, including campaigns spanning Southeast Asia, the US, UK, and Europe. MindFi, for example, generated 1,000+ published articles across Singapore, Southeast Asia, the US, and the UK, while Tevent's campaign supported its UK and European launch.
Can you help position our CEO or founders?
Yes. Executive positioning is an important component of technology PR, particularly for founders and leaders who need to establish authority around their company's market, technology, and industry.
How do you measure technology PR success?
We look beyond the number of articles published. Depending on the campaign, we can measure media quality, reach, message pull-through, executive visibility, industry authority, and the contribution of PR to broader business and communications objectives.